Nicorette, NASCAR sign sponsorship deal

Link: USATODAY

NASCAR, a sport historically linked with cigarettes and chewing tobacco, has signed on what might seem a most unlikely sponsor: Nicorette. The stop-smoking product is the first to sign on with the car racing circuit. The Nicorette deal comes just a year after Winston stepped down as title sponsor of NASCAR's championship series — after 33 years — and was replaced by cell phone company Nextel.