Link: USATODAY
NASCAR, a sport historically linked with cigarettes and chewing tobacco, has signed on what might seem a most unlikely sponsor: Nicorette. The stop-smoking product is the first to sign on with the car racing circuit. The Nicorette deal comes just a year after Winston stepped down as title sponsor of NASCAR's championship series — after 33 years — and was replaced by cell phone company Nextel.
NASCAR, a sport historically linked with cigarettes and chewing tobacco, has signed on what might seem a most unlikely sponsor: Nicorette.
The stop-smoking product is the first to sign on with the car racing circuit.
The Nicorette deal comes just a year after Winston stepped down as title sponsor of NASCAR's championship series — after 33 years — and was replaced by cell phone company Nextel.
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