A "Green" Cigarette? | New Hampshire Public Radio | Word of Mouth.
It’s a new year, and millions of Americans are vowing to lose weight, exercise more, save money, manage their debt, and the perennial favorite: quit smoking. Of the roughly 45 million American adults who smoke, about 70 percent say they want to kick the habit. Now that public smoking is practically criminal and cigarette taxes are mounting, 2009 seems as good a time as ever. Plus, many are eating healthier and sales of organic foods are through the roof. Tobacco companies recognize this, and many are rebranding themselves – as green. Is this a sincere effort on the part of Big Tobacco to clean up their act, or a brazen attempt at greenwashing?